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Weekly Internet Promotion Articles

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Vol. 1 issue #115  Jun 14, 2004
 

 

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Internet Marketing - The Google Way
2004 By  Kerry Harrington

 

I think I could safely say almost everyone who ever started or  thought about starting a website on the internet had the hope   of making extra money as their main objective. Unfortunately for  many there comes a rude awakening somewhere between the dreams  and the reality.

The blame for a lot of the misconceptions regarding the ease of  marketing on the internet lies with the marketing pioneers -   whose primary tactic 'to encourage people to buy their product',  was to falsely claim how easily one could earn a substantial  income by simply setting up a website and reselling their  product. You know ... "make huge amounts of money while enjoying  the lifestyle of the rich and famous"
 

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They forget to tell you - to market on the internet you only  need to get two things right - you need traffic, then you need  to convert the traffic to sales, that my friends is it.

I don't want to be the angel of doom and gloom because marketing  on the internet is a long way from doom or gloom. Our friends at  Google have probably given us the greatest exact advertising  tool ever available in the history of marketing. As I said  before one of the two 'secrets' is getting traffic to your  webpage. With Google adWords you can switch the traffic on to  your offer within an hour.

The downside of using Google adWords is, that it does cost  money. When you set up your campaign, you nominate what price  you are prepared to pay Google for a visitor to your website -  the minimum price being five cents, the maximum - fifty dollars.  The advantages of advertising using the adWords system is you  can track everything. For example if you do a test campaign and  Google is sending you the traffic but you're not getting sales,  you might need to have a look at and modify the wording on your  landing page.



 
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While running an adWords campaign Google sets a minimum click  through rate of 1% ie: if Google displays your Ad 100 times they  want and expect at least 1 person to click on your Ad and if  this isn't achieved, Google will disable your Ad. It is then up  to you to modify your Ad until you do achieve the minimum
required click through rate (CTR)

I recommend you run more than one Ad simultaneously so you can  weigh the performance of your Ads one against the other. For  example you may find one Ad is achieving a 1.5% CLR while the  other is achieving a 3% CLR. You would then modify the wording  on the 1.5% CTR Ad to see if you can better the CTR of the  higher performing Ad.
 


Similarly, I recommend using multiple landing pages so you can  again weigh and test the performance - the same as before. Let's  assume google sends you 100 clicks to each of your pages, one  page is getting 1 sale per hundred clicks the other page is  getting 2 sales. You would then alter the wording on the lesser  performing page to try to beat the better page. The trick is to  keep constantly tracking, testing and improving. CTR's of 10% -  15% are not unheard of.

The best way to learn in this case is by getting your feet wet.  I would be quite surprised if you get everything right on your  first attempt, so probably the worst that can happen if you get  it wrong is Google will disable your Ad or maybe worse than that  if you do get your Google Ad right, Google sends you the clicks  and your landing page doesn't convert them to sales. You know  what you need to do then, don't you? (If you do get it right the  first time, could you let me know how you did it. I'm still  tracking, testing and improving my Ads too you know!)

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


Some other tips I should let you know, make sure your Ad has the  correct URL for your landing page. Make sure the visitors can  find your offer when they arrive on your page. Don't use the  word FR*E or you may find you get plenty of visitors but not  many buyers. If possible display the the price of your product  or service in your adWords Ad that way you may get less clicks  but those who do click through to your link will be more likely  to buy because they already know the price of your offer. Don't  end your price with 5 use a 7 for some reason you will find up  to 15 times more people will click on a price ending in 7 than a
5 eg: $9.97.

Unfortunately because of the size limitations of an article I  can only give you a brief overview of this marketing strategy  that does work. If you think you may like to learn more about  Google adWords I might suggest you go to  http://www.netwealthgroup.com - follow the directions on  bookmarking Net Wealth Group - you will then have a Control
Panel on your desktop where you will find  a link called  Advertising Campaign Control Panel, this will give you a step by  step guide to setting up a Google adWords campaign.


Not too hard at all is it? :o)


ABOUT THE AUTHOR:
Kerry Harrington is the publisher of The Wealth Writer
eZine - This interesting weekly eZine is known for it's
useful and informative articles, written in a personal
style by Kerry.
http://www.netwealthgroup.com
 

 

 

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