|
Solving lots of problems is good, but when you are trying to
communicate what you do, it's the equivalent of a handful of
sparklers as compared to having one large attention-getting
display.
In order to grab prospects' attention Diane dispensed with
her laundry list of messages and replaced it with one
umbrella marketing message. Here's how to get started on
your own marketing message.
1. List the concerns of your target market relative to your
services. This should generate a list of 10-30 problems you
solve
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
2. Organize your list in order of importance to clients.
What is your clients' primary concern?
3. Use the most important client concern on your list as the
basis for your marketing message. If you don't have a
summary sentence, then write one.
In our town when a particularly spectacular firework goes
off, the audience oohs and ahhs. You may not get oohs and
ahhs from your marketing message but you do want it to
prompt prospects to action.
Visitor only for $0.01. Try our pay per click search engine.
The cheapest on the market.
Start here.. |
When you use your marketing message, fireworks or at
least a
spark should ignite in your prospects' minds when they make
the connection between their needs and your services. If
your marketing message has done its job, people will ask you
how you do what you do or contact you for more information.
With a brilliant marketing message you'll grab your
prospects' attention, increase opportunities and see your
sales explode.
ABOUT THE AUTHOR:
The author, Charlie Cook, helps service
professionals and
small business owners attract more clients and
be more
successful. Sign up for the Fr^ee Marketing Plan
e-Book,
'7 Steps to get more clients and grow your
business'
at
http://www.marketingforsuccess.com |
|
|