To subscribe to this newsletter access this link.
To see free-stuff edition of this newsletter go here
To see business edition of this newsletter go here


Free Classifieds

Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 


If you would like to own a newsletter like this and receive 7,000 free advertising credits go here  for more info.

Vol. 2 issue #274 December 26, 2008



"Start Living Like You're Retired, This Year"

Long-Time Internet Marketing Guru Jim Daniels and a personal friend of mine is giving you a chance to bypass a payment screen to secure an extremely valuable $97.00 Report for FREE!

This report, according to Jim, shows you "A Business That Could Let You Start Living Like You're Retired, This Year".

The secret gateway is only available to those who either know Jim personally or are referred to the page by someone who knows him personally.  To access the report, you'll need to click the "Gold Key" on the page to get past the payment screen and access the report download for free.

Click The Gold Key On This Page For Your Free $97.00 Report

Remember: Click the Gold Key

7 Common Mistakes of Email Marketing

by Jeff Selin

With the holiday season here, email has been on my mind. And many folks just starting out ask about pitfalls to avoid for their email marketing and communications campaigns. So here we go: seven surefire ways you'll be emailing directly to a trashcan or spam filter. These are common mistakes in email marketing. They are not the Seven Deadly Sins, in which case we'd have a laundry list of illegalities for spamming and phishing. In fact, we'll cover that soon in another post. For now let's just assume some basics, like legal and ethical standards for list procurement.

So maybe you've tried some email marketing tactics that didn't work. Or maybe you're doing a little preventative research before you launch a campaign. Today's topic will help you sidestep the biggie, beginner's blunders. As you'll see, there's plenty of overlap in these mistakes. They work together for success, but can also combine to equal certain doom for your campaign.

1. Wrong list. The right audience is paramount. It seems quite obvious, but also presupposes knowledge of your target reader. If you have slowly developed your own list through a double opt in subscription on your Web site, congratulations. You should have this list issue pretty well dialed. It's when you start renting lists that this becomes a major issue. You can use magazines' list rentals and the information they provide on their audience as your barometer for all list procurement. Based on direct mail metrics, the list is said to account for 40% of your success rate. That's pretty significant. If you're out list shopping, be cautious, metrics driven, demand more information, and test the waters.

Get Your own profile like this one at Adlandpro Community

Click Here to Start.

[Send SMS] [Send Me A Message] [Invite Me To Be Friends]
Lily's General Info

Savaddika from Lily   
Lily Patra (user id: 387943) is offline. Last login: 12/23/2008 10:09:36 AM 27 Friends
Member since 12/21/2008
Lily Patra
Location Georgetown, Penang, Malaysia
Interests Making Music, News, E-Business, Radio, Skiing, Affiliates, Video Games, Modern Art, Biking, Cats, Marketing, Pop Culture, Shopping, General Health, Bizopp, Publishing, Blogs, Homemaking, Swimming, Science, Audio/Video, Math, Photography, Jewelry, Current Events, Psychology, Reading, Bowling, Painting, Kids, Lifestyle, Other Pets, Fish, Computers, Politics, Tennis, Direct Selling, Crafts, Hiking, TV, Wholesale, Gambling, Parenting, Horses, Friends, Art, Hunting, Romance, Vitamins, Poetry, Writing, Schools, Learning, Family, Languages, Law, Golf, Nature, Dogs, Gardening, Soccer, Networking, Cooking, Hardware, Holistic, Movies and Film, Music, Self-Development, Collecting, Football, Cards and Games, Lotteries, Puzzles, Other Sports, Medication, Multimedia, Magic, Wireless, Religion, Jokes and Quotes, Fitness, Female Health, Fishing, History, Nutrition, VOIP, International, Weight Loss, Relaxation, Camping, Alumni, Philosophy, Software, Beauty, Birds, Cars, Small Pets, Surfing, E-Books, Communications, Ancestry, Teaching, Travel, Male Health, Internet, Interior Design, Reptiles, Basketball, Baseball
Industry Making Music, E-Business, Hunting, Investing, Affiliates, General Health, Modern Art, Marketing, Bizopp, Publishing, Blogs, Science, Audio/Video, Wireless, Math, Photography, Painting, Computers, Direct Selling, Crafts, Hiking, Wholesale, Fitness, Friends, Art, Vitamins, Poetry, Writing, Schools, Learning, Languages, Gardening, Networking, Cooking, Hardware, Holistic, Movies and Film, Music, MLM, Nature, Multimedia, Relaxation, Self-Development, Finances, Female Health, Medication, Nutrition, International, Weight Loss, Alumni, Software, Beauty, E-Books, Communications, Teaching, Travel, Advertising, Internet, Interior Design, Male Health
Blog None
Gallery None


2. Irrelevant content. Once you're pretty sure you have the right audience, it makes sense that you need the right content. Relevancy takes into account content, creative, audience, timing. This doesn't require higher calculus to figure out, but does support of lot of marketing strategy development. It is said to account for another 40% of your success rate. Readers will only respond to information that is important to them and engaging enough to consider. Of course, this is always easier said than it is to actually accomplish.

3. Poor creative execution. Even with the correct list and great content, your message will be lost without reasonably professional creative development. This includes "from" and subject lines, graphic treatments, artwork, photos, logos, colors, fonts, formatting, as well as spelling, grammar, and the amount of information. Traditionally, creative is said to account for the last part of the 40-40-20 percent rule of your success rate, though I tend to believe it's far more important, intricate and subtle. With all the sales drumming and information bombardment nowadays, how are you going to attract your audience? Is your email engaging? Is the offer and its layout intriguing? Do you offer a reason to learn more?


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


4. No call to action nor landing page. Now that I've opened your email and I'm reading it because the artwork and offer are quite interesting, you need to give me a reason to click, a purpose to learn more, a sense of urgency to act, a hook to take the plunge. Any combination of: "call today," "act now," "learn more," "sale ends Friday," will usually do the trick, depending on your sales style and needs. Once I do click on the link, I want the landing page on your Web site to be just as relevant. It should continue with stellar content and creative to bring me closer to browsing, shopping, finalizing the sale, or sharing information.

5. Ill timed frequency and delivery. Readers can only tolerate receiving so many marketing emails from you each month. It's necessary to know where you must draw the line before you cross it. Readers who feel badgered will unsubscribe from your list. Be cautious and nurture your list. Make each email matter. And when you do hit the send button, do it on Tuesdays or Wednesdays, sometimes Thursdays. Statistics show these are the best times of the week. The good news here is that timing and frequency are completely flexible, testable, and easy to change. Start tracking when you send your emails and how often, then watch to see how these affect your success rate.

6. Dearth of strategy and campaign. Successful email marketing requires forethought, planning and a budget to continue with a campaign. The same holds true for advertising in any medium. A single insertion ad in the local newspaper, for instance, is nearly a complete waste of money. However, an ongoing media buy in several local and regional publications along with radio, Web and outdoor is a powerful combination. The trick is to hit your audience with the right message more than once, without violating email frequency expectations. For example, if you have a yearly event, you can email pre-show to elicit excitement, during the show with news, and post-show with pictures and commentary. To do it well requires some thoughts around a campaign that ties into the event.


Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


7. Opaque to transparency. The work necessary to appear transparent is part and parcel in the email marketing gig, especially for a list that you rent. Your audience needs to trust that you're not hiding online viruses or worse. Interestingly, the same elements that can help alleviate these concerns are also helpful for improving click through rates. Here's another area where writing superior "from" and subject lines becomes essential to your success. It's also helpful to include a signature with contact information and make it super simple to manage subscription accounts and to unsubscribe.

Seven common mistakes. We'll file this under basic, though these bad habits are still rampant among the expert class. Surely there are more, such as harboring the wrong expectations or using home email systems for bulk mail delivery. But these seven will suffice for now. It's enough to keep any email marketer busy for some time.



This article is brought to you by Jeff Selin, Interspire's user education manager. Interspire is a web software company that specializes in email marketing software and ecommerce shopping cart software. Read more from Jeff on the Interspire Ecommerce and Email Marketing blog.

To change your options unsubscribe or subscribe to different newsletters go here