If you own a small business and you want a great way to stand out amongst your peers, as well as sell a lot of stuff, you need to develop a serious USP. This is a statement that makes an ultimate promise to your customers that no one else can make in your industry. Read on to find out the top 7 reasons why they are useful this year:
1. The unique selling proposition is the foundation of all your marketing efforts. If you are not using one, your sales approach will seem scattered.
2. This is the message where you make your ultimate promise to your customer, showing them exactly what you will do for them and why they should come to you versus any other business out there, including doing nothing at all.