When it comes to picking keywords to target for your Internet Business Marketing campaign, do not make the make the mistake of building your campaign around the most known and expected keywords used that is related to your website.
These keywords, although they be popular, may be too competitive for you to target straight away. That should only be done when you've already ranked well for a good number of less competitive related keywords. By competitive keywords I mean, keywords that have too much web pages targeting them and having some of these web pages that are difficult to outrank. You should go for keywords that have decent search volumes while not having too many competing pages so you would climb the rankings up quickly.
How to go about getting the information for search volumes for keywords?