Given the plethora of marketing experts between the Internet and published books, ignorance is no longer a viable excuse. Savvy business professionals now more than ever must invest time to work on the business instead of being so encased on working in the business to paraphrase Michael Gerber of the E-Myth. Sales Training Coaching Tip: Do not allow fear to keep you from asking for help from other business owners or sales professionals.
The third and final reason is the aversion to tracking the metrics of the efforts. Many businesses are totally clueless as to how someone heard about them. There are no processes in place, no metrics to monitor new business.
When these three mistakes are avoided, marketing can be effective and deliver a positive return on your investment not too mention increase sales and customers.