We've all grown up with branding surrounding us; this is because large successful corporations have been using it to their benefit for generations now. You see it on storefronts when you're out shopping, on their shopping bags when you walk out the store with the merchandise you purchased and in their advertisements for their products on the Internet, television, magazines, newspapers.
Finally small business owners and managers are starting to catch on to the branding concept, they're discovering that even though they're small they can still reap the benefits that come from branding and use it to improve their businesses. So then just what can it you do for your business and how can you get started creating and promoting your own brand?