Think about how you could test your idea quickly and inexpensively. There may be 10,000 consumers in your target industry but I bet if you did a little research, maybe only 20% really fit your ideal client profile (2,000). Out of those 2,000 think about pulling a 10% sample of 200. Instead of trying to reach 10,000 prospects with one touch, how could you reach 200 in multiple ways to compound the effect? For example, a drip e-mail campaign, mail piece, article in a trade magazine, post on a blog site and a phone call.
You can even test different messages and offers. Don't forget to create a sense of urgency and include a specific call to action like "Call Now." Make sure you have mechanisms in place to handle your telephone traffic and are able to respond if it comes from different time zones. It is also important to accurately track which offers callers are taking action on, have a lead qualifying process in place and create a system for scheduling phone or in-person appointments with salespeople.