When you discover how
to effectively communicate your message
in your marketing materials,
particularly on your website or in
advertisements you may run, you can
quite literally turn your words into
Simply by choosing the right words to describe your product or service can mean all the difference between a business that struggles and one that thrives.
Sound too simple to be true?
Consider this: a major publisher once had a real dud on its hands, a book that wasn't selling squat. So one savvy editor changed the title of the book and it became a national bestseller, nearly overnight. Not a single word inside the book was changed, just the title. How cool is that?
You can experience similar shifts in your business, simply by changing the way you communicate your message, the way you share your solutions with those prospects who need what you have to offer.
You may have heard me talk about power words before; it's been a hot topic in previous seminars I've held, but in case you haven't I'll give a brief overview on why these are important, and then I'll give a few examples to help you get a better idea of how to put these into place.