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 Adland Digest FREE Edition #849
Saturday, April 21, 2012

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for April 2012


1st April

April Fool's Day - Poisson d'Avril.

National Day: San Marino.

Republic Day: Iran.

2nd April

Malvinas Day: Argentina.

4th April

Liberation Day (1945): Hungary.

Memorial Day of Chiang Kai-shek: Taiwan.

National Day: Senegal.

5th April

Arbor Day: South Korea.

6th April

Good Friday.

Chakri Day: Thailand.

Uprising Day: Sudan.

7th April

Women's Day: Mozambique.

8th April

Easter Sunday (Western)

9th April

Martyr's Day: Tunisia.

11th April

Heroes' Day: Costa Rica.

Liberation Day: Uganda.

13th April

Songkran: Thailand.

National Day: Chad.

14th April

Fast and Prayer Day: Liberia.

Pan American Day: Honduras.

Thingyan: Myanmar.

15th April

Easter Sunday (Eastern)

National Day: Niger.

16th April

Independence Day: Cyprus.

New Year's Day: Myanmar.

17th April

Independence Day: Cambodia.

National Day: Syria.

18th April

Independence Day: Zimbabwe.

19th April

Independence Day: Venezuela.

King's Birthday: Swaziland.

Patriots' Day: Uruguay.

Republic Day: Sierra Leone.

21st April

The Queen's Birthday: United Kingdom.

Tiradentes: Brazil.

22nd April

Earth Day.

23rd April

National Sovereignty: Turkey.

St. George's Day: England.

24th April


25th April

Anzac Day: Australia, New Zealand.

Liberation Day: Italy, Portugal.

National Flag Day: Swaziland.

Sinai Liberation Day: Egypt.

26th April

Union Day: Tanzania.

27th April

Independence Day: Afghanistan, Sierra Leone, Togo.

30th April

Fall of Saigon: United States of America.

Independence Day: Israel.

Queen's Birthday: Netherlands.

Vappu Day: Finland

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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The Adland Digest

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Increase Your Potential Click Rate with The Adland Digest.

The very same newsletter you are currently looking at right now is having Limited Time Ad Spot Sale.

Did you know that you can place an ad in the Adland Digest Newsletter for as low as $15.00? This is a 50% off rate and good ad spot availability never lasts long during these sales.

The Adland Digest gives you exposure to over 100,000 members who receive it by email as well as the exposure it receives by having your ad in the Adland Digest archives on our site so that it can be viewed by the general public.

Space is limited for Sponsored Adland Digest ads so you must act quickly if you want any of the spots for upcoming issues. 

Act now before it's too late! "Take me to the Order Page"     

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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How to Build Appeal Into Your Advertising

By Harry L Crosby

A young ensign was nearing the end of his first overseas tour of duty when his big chance came to show that he could get the ship under way. With a crisp volley of commands, he had everything humming, and the ship soon pulling out of the channel.

His efficiency had been amazing. The entire crew was impressed. The talk was that he may have set a new record for getting a destroyer under way. He could hardly wait for the captain's reaction.

The ensign was a bit surprised, though, when congratulations from the captain came in the form of a radio message. The captain complemented him on performing the exercise according to the book, and especially on his speed. He did have one suggestion, however: "Make sure the captain is aboard before getting under way."

The missing piece

Much advertising is created by people in a hurry to get the ad done, and out where it can bring in some business, or accomplish whatever the objective is. Like the young ensign, however, too many ad creators leave out the important parts. This is true of professionals as well as the DIY crowd.

Here's how to avoid that trap.

Try this for yourself.

Pick up something that contains advertising... anything It can be a newspaper, the yellow pages, a magazine... whatever is handy. Start looking at the ads. Are the ads filled with things (not counting slogans) like 'premier', 'world-class', 'quality service', 'try the best', etc?


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Many business people like to feature that kind of thing in their ads because:

* Some ad agency, or ad salesperson helped them put the thing together. (It's the easiest kind to sell to an advertiser for obvious reasons.)
* That's what most other advertisers do, so it must work.
* They think it's what convinces people to do business with them.

What's wrong with that?

People don't pay attention to that kind of thing because it's not provable or disprovable. It's a claim, not a promise. It means nothing because anybody can say the same thing. Expensive ad space is wasted.

What is the solution?

What advice did the late David Ogilvy give? Mr. Ogilvy knew a thing or two about what makes an ad good. Enough, in fact, to became known as 'the most sought-after wizard in the advertising business'... Time called him that because the ads he created sold stuff-lots of stuff. His book, Ogilvy On Advertising, has long been a classic. Here's what he, himself, called "the most important sentence in that book"

"Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever".

Was he right?

Wondering if this was still true many years after Ogilvy's book was published, I looked, at random, through the local phone directory yellow page section. Looking at 59 of the larger ads, I found that 45 had no promise of a benefit at all.

The remaining 14 had at least one promise of a benefit.

Interestingly, four of the ads with promises were the publisher's own ads for other services they offered.

It looks like the ingredient that was missing when Mr. Ogilvy wrote his book is still missing in most advertising today. Is it missing in yours?.

About the Author:
By Harry Crosby
Visit my website at

Article Source: http://EzineArticles.com/?expert=Harry_L_Crosby 


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Marketing Is a Process - Three Tips for Effective Marketing

By Steve S Prescott

One of the main things to remember when it comes to marketing your business effectively is that marketing is not a one-off thing. So many businesses take a look at the order books, or look at the empty shop, and say to themselves: "We need to do some marketing." And then they do it, and once they've done it they think it's finished, and forget about it, or at least they do until the next time they panic about the empty order books and the lack of customers coming into the shop.

The thing to remember is that marketing is not a one-off thing, or something to be done sporadically, every now and again. Marketing is a process, and as such should be carried out regularly to get the best effects, and that means more customers and revenue.

Three tips for an effective marketing process

1. Have a marketing plan. It may seem ridiculous to say something so basic, but many businesses market themselves without a plan, and that means everything is done on a ad-hoc basis. When you do this, it often means you aren't tracking your results, which means you don't know what's working or not. The good news is that your marketing plan doesn't need to be complicated. In fact, simple can be best. Choose just two or three marketing channels (web, print, email etc.), and then put all your energy into using those, and see which one brings the best result. Keep using the ones that bring business, and drop those that don't. Then try new channels to see what happens.

2. Do something every day. Because marketing is a process, it's essential you do something regularly, and the best thing to do is do something every day. This could mean sending out a daily email ( a very effective type of marketing), writing an article for submission to an online directory, or even your local paper, or writing a quick press release about something you company has done.

3. Remember - effects are cumulative. When you first start to market your business, you might find you get very little back, and then stop because you think it isn't worth the effort. This is a mistake. The more you do, the better your results will be. And the longer you do it, the better the result from each bit of marketing you do.

None of this needs to be difficult. Just make your plan and then make sure you set aside a certain amount of time each day to do one thing. Even one hour a day can have huge and positive effects on your business. Give this simple strategy a try for six months, and you may well be pleasantly surprised at the results you get.

About the Author: Want to discover more about effective small business marketing?Get yourself over to my website and grab a copy of Smart Business Power Marketing, a packed report that shows you exactly how to generate leads and slash advertising costs at the same time.

Even better... it won't cost you a penny. Go to: >>>>>> http://www.mrsteveprescott.com/powermarketing Your free report is waiting for you.

Article Source: http://EzineArticles.com/?expert=Steve_S_Prescott


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

How can I use the IP address provided in confirmation messages from clicking on my ad on your site?

Although by using sophisticated tools you can determine many things based on the IP address (not the email address though). we provide the IP address for two primary reasons:

Sometimes you will see the same ip address appearing in the confirmation messages in short periods of time. This might mean that the same user is clicking and can't connect to your site. Either your server is busy or down, visitor connection is slow, or there are some other network problems. You may want to check if there are any problems on your end.

You can verify how the system works by clicking on your own ad on our site which will create such an email address with your IP included. This way you can verify that the system is functioning in real time and nobody is clicking to give you impression that you are receiving traffic.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp