To subscribe to this newsletter access this link.
To see free-stuff edition of this newsletter go here
To see business edition of this newsletter go here


Free Classifieds

Free Classifieds Free Marketing & Promotion Newsletter
Weekly Internet Promotion Articles

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 


If you would like to own a newsletter like this and receive 4000 free advertising credits go here  for more info.

Vol. 1 issue #18 Jul 02, 2002


Free Classifieds

Enter your user name:

Enter your password:
Forgot Your Password
or user name.
Join AdlandPro Affiliate


Free ClassifiedsFree Email Login

Enter your user name:

Enter your password:
Forgot Your Password
Sign Up Now!


Free ClassifiedsFree Website 

Enter your user name

Enter your password:
Enter your text below
Forgot Your Password?
Don't have free website yet?

Checking Your Message - Effective Web Copy
 2002  Tom Neuman.

Dale Carnegie said, "Talk in terms of the other man's interests.

Writing effective web copy begins with a clear understanding of the goals and objectives of your internet strategy. 

- Are you trying to persuade the visitor to buy something? 

- Are you trying to get them to sign up for your newsletter? 

-Perhaps you want them to join your organization or simply learn more about your service so that they will call your 800 number. 

The common theme with all of these web strategies is that you are trying to get someone you have never met and can't see to take a step toward building a relationship with you or your organization. 
Typical website copy uses a great deal of prime real estate telling the web audience how wonderful the organization is. Imagine going to a party and meeting someone who talks endlessly about himself. He talks about his job, his family, his interests. 
How long will you stand there and listen before politely excusing yourself? 
Now imagine the party guest who seems more interested in you- your family, your job, your interests. Wouldn't you react more favorably? It's very similar on the Internet. It is very tempting to write web copy that is focused on your company. Your first thought is probably something like, "I have to tell them who I am. They don't know anything about me." In reality, they don't care! (At least not in the first few seconds). Most web users are on a mission to find as much information as quickly as possible about the product or service they need because they want to make a decision. If they find your page, they first thing they want to know - even before bothering with anything else - is how they will benefit from buying (subscribing, calling, joining). You need to answer that question clearly and concisely within seconds or you will lose that visitor (maybe forever). If you can't cut through the selfish copy, the clutter, the fancy graphics, and communicate the value you offer that nobody else offers, they will go somewhere else- and likely never come back.



Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


Here are 3 additional ideas to help with effective web copy: 

1. Create an effective Unique Selling Proposition (USP): A USP is the statement (2-3 sentences at most) that explains why you are different than everyone else. This is the unique factor that sets you apart from your competition. Make this the first thing your visitor sees. 

2. Write about what you offer. Focus on benefits (not features) and de-emphasize your organization. The website visitor needs to understand the value in a relationship with you. 

3. Use your copy to help steer your visitor down an intended path. This can be accomplished by placing your "Point of action" near benefits-related text, making it easier for your visitors to take action at that moment.

Tom Neuman is a Senior Partner with Medium Blue Internet Marketing (http://www.mediumblue.com). For monthly tips on how to get the most out of your internet presence, sign up for the Medium Blue Internet Marketing newsletter at http://www.mediumblue.com/newsletters.

Adlandpro Toolbar gives you instant access to your Free Email Account, Free Website, submission to over 8,900 sites, learning tools, free discussion list on marketing and promotion with 26,000 subscribers, Free 5 day Website Success course by email,  plus instant search. Click Here.


To change your options unsubscribe or subscribe to different newsletters go here