You have decided on your ideal client. You have researched the best places to network with them. You even have a slick website that tells all about you and what you do. All that is great, but did you ever stop and ask, "What exactly does my client need?"
The next question you must also ask is," Do I have the solution to their problem?" If not, then you need to head back to the drawing board.
It is amazing the number of entrepreneurs that focus on the tasks, the how-tos of their business, instead of the benefits of their services.
Take a pair of jeans, for example. Women do not care if they are made of some new high-tech fabric, dyed using a new technique or have double-stitched seams. They want jeans that flatten their tummy, make their butt look round and their legs look long. They want jeans that make them feel sexy.
Your client needs jeans that make them feel sexy, yet are comfortable. That is what you sell.