Worldwide Holidays for February 2010
1st February
Confederal Agreement Day: Senegal.
3rd February
Heroes' Day: Mozambique.
San Blas: Paraguay.
4th February
Independence Day: Sri Lanka.
CCM Day: Tanzania.
5th February
Constitution Day: Mexico.
President's Day: Congo.
6th February
Waitangi Day: New Zealand.
7th February
Independence Day: Grenada.
8th February
Culture Day: Slovenia.
Revolution Anniversary: Iraq.
Virgen de la Candelaria: Puno, Peru.
Youth Day: Congo.
9th February
Feast of Saint Maron: Lebanon.
10th February
Feast of St. Paul's Shipwreck: Malta.
11th February
Armed Forces Day: Liberia.
Makha Bucha Day: Thailand.
National Foundation Day: Japan.
Youth Day: Cameroon.
12th February
Lincoln's
Birthday: United States of America.
Union Day: Myanmar.
14th February
St. Valentine's Day.
Tet and Chinese New Year (Year of the Tiger): Vietnam.
Chinese Spring Festival: Mauritius.
15th February
Folklore Day: South Korea.
Presidents' Day: United States of America.
Provincial Holiday: Most Canadian Provinces and Territories.
18th February
Independence Day: Gambia.
General Holiday, Various Provinces: Canada
19th February
National Day: Nepal.
21st February
Shaheed Day: Bangladesh.
22nd February
Independence Day: Saint Lucia.
Union Day: Egypt.
Washington's Birthday: United States of America.
23rd February
National Day: Brunei.
Republic Day: Guyana.
25th February
National Day: Kuwait.
People Power Day: Philippines.
27th February
Independence Day: Dominican Republic.
**We try to
keep the dates as accurate as possible. Please let us know
if there is an omission or incorrect date.
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Special
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Choosing a Niche Versus Choosing a Target - And Why Both Are
Important
By Michelle Tree
I don't know about you, but I've never met a paying customer we didn't like. Let's be honest with ourselves - we want everyone to buy our product/service. Why wouldn't we? More customers = more revenue. But here is the secret: selecting a niche and targeting a specific customer profile will enable you to attract more customers with less spending! Many people use the terms niche and target interchangeably, but in fact, they refer to two different, and equally important ways to focus your business. A niche refers to a subset of an industry - for example, within the category of weight loss, the niche that you choose might be acai berry products. However, within that niche, you still need to select your target - specific group of people that you believe is most likely to buy the product/service you are offering. Are you targeting stay-at-home moms? Athletes? College freshman looking to take off the "Freshman 15"? Who you are targeting within your niche will guide you in your copywriting and all your marketing activities and allows you to focus your marketing dollars and brand message
Selecting both a niche, and then a target within that niche, is a much more affordable, efficient and effective way to reach potential customers and generate oodles of business.
In our work with small businesses, we find that often times entrepreneurs will focus in on a niche, but their target market ends up being "anyone who will pay for my products or services." If you cannot clearly identify your customer target, then your target is, by definition, both everyone and no one -- and it is likely that your products and marketing will just not stand out or break-through.
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The simple fact is, in trying to be everything to everyone, you'll wind
up meaning nothing to no one...
For example, we have a client who wanted to start her
own copywriting business. She had been doing freelancing
on and off, getting business from acquaintances,
referrals and word-of-mouth. Now that her children were
in school full-time, she was looking to build her
part-time business into a full-time endeavor. Her
clients had been a mix of larger businesses, small
businesses and creative agencies, because she took the
work that came her way. But now that she had to market
herself proactively, she wasn't sure how to get started.
Why? Not because she didn't know her niche - within the
world of copywriting, she focused on persuasive sales
copy. But because she had no idea who her target
customer was! Should she be trying to target her
services directly to businesses? If so, big or small?
What about marketing agencies or PR agencies? Where do
they fit in? Without clearly knowing who her target was,
not only could she not market herself effectively, but
she couldn't even know what products/services to offer.
Any expenditure of her time and money to get new
business would have been lost and wasted from the very
beginning because she did not know who she was speaking
too!
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This is important enough to
re-emphasize, so let me say it
another way. When you clearly define
your target customer, you can
understand them well enough to speak
to them in a way that is so
motivating that they will be begging
you to take the money directly from
their wallets again and again. If
you are trying to speak to everyone
at the same time, in order not to
alienate anyone, your marketing
message will get so watered down
that it will not be as impactful to
anyone. Make sense? You will get
more sales from connecting with your
target customer than you will from
trying to motivate everyone -- even
though by definition, your target is
a smaller "pool" to fish in than the
"ocean of everyone". Why, because
marketing is driven by a connection.
People buy when you are providing
them with something that meets their
unique needs. They don't want to buy
something generic from just anyone.
With all the information available
to people today on the internet and
beyond, people want to feel that you
are communicating directly to them
about their needs.
Make sure to consider the
following when picking your target:
1. Be specific enough to focus on
a manageable group, but not so
specific that there are not enough
potential customers in that group to
support your business.
2. Make sure your target has easy
access to your products and
services, whether it is by visiting
your store, or ordering by phone,
fax, email or your Web site
3. Make sure that your target is not
inundated with other products and
services that look just like yours
4. Determine whether your target is
willing to pay a price for your
products and services that allows
you a reasonable profit margin
5. Establish measurable ways to
describe your target and know
everything about them.
Remember, today's customers are
more marketing-savvy than ever
before and don't like to be "lumped"
with others--so be sure you
understand your target customer
market. While pinpointing your
market takes a little extra effort,
Entrepreneurs who aim at a small
target are far more likely to make a
direct hit.
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About the Author:
Michelle Tree, Master Entrepreneur and Owner of Why Go West, The Entrepreneur Training Company, invites you to download her free eBook on The Top 5 Ways to Fail-Proof Your Business. Michelle says: "You need to create and execute winning strategies for your business, no matter what business you're in, online or offline. Download my free eBook today and begin to Change Your Thinking, and Beat the Odds!"
Regards, Michelle Tree
http://www.whygowest.com
Article Source: http://EzineArticles.com/?expert=Michelle_Tree |
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Adlandpro Tips
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Common Technical Questions
How can I use the Viewer's IP address provided in the
confirmation message I receive from Adlandpro when the same
viewer clicks on my ad on your website?
Although by using sophisticated tools you can determine
many things based on the IP address (not the email
address though). We provide the IP address for two
primary reasons:
Sometimes you will see the same IP
address appearing in the confirmation messages in short
periods of time. This might mean that the same user is
clicking and can't connect to your site. Either your
server is busy or down, visitor connection is slow, or
there are some other network problems. You may want to
check if there are any problems on your end.
You can verify how the system works by
clicking on your own ad on our site which will create
such an email address with your IP included. This way
you can verify that the system is functioning in real
time and nobody is clicking to give you impression that
you are receiving traffic.
If you have any questions
regarding email
notifications or if we can help in anyway please
contact us.
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